From Zero AI Footprint to Category-Level Presence Across ChatGPT, Gemini, and Perplexity — in Under 10 Months.
From Zero AI Footprint to Category-Level Presence Across ChatGPT, Gemini, and Perplexity — in Under 10 Months.
Taylor Company, a global leader in commercial foodservice equipment with nearly 100 years of history, had strong brand recognition within the industry but virtually no presence in AI-generated answers. As procurement decision-makers and equipment buyers increasingly turn to platforms like ChatGPT, Gemini, and Perplexity to research options before contacting vendors, being absent from those conversations meant losing influence at the most critical moment of the buying journey, before a shortlist is even formed.
On the traditional SEO side, the site already carried meaningful domain authority and an established traffic base built over the years. The opportunity was not to rebuild from scratch, but to sharpen what was there by fixing technical inefficiencies and optimizing for the signals that drive both rankings and clicks at scale.
Through a collaborative partnership between Well Dressed Walrus, Ghost Sherpa, and Frank & Harvey, a combined SEO and GEO/AEO campaign was launched in June 2025, running both tracks in parallel.
Technical & On-Page SEO
We conducted a comprehensive audit and implemented targeted fixes to ensure the site’s existing authority was concentrated and working harder rather than diluted across underperforming pages.
GEO & AEO Content Strategy
We designed a content strategy built entirely around B2B operator intent. Every asset was engineered with AI citation in mind: structured formats, listicle-driven content, and explicit commercial operator framing across Taylor Company’s core product categories — soft serve equipment, frozen beverage machines, commercial grills, and carbonated beverage systems.
Rather than producing generic informational content, every piece was built to answer the specific questions that owner-operators, procurement directors, and executive chefs ask when evaluating equipment — covering ROI, operational efficiency, equipment selection, and category comparisons. This is the type of content AI platforms consistently surface and cite in response to high-intent queries.
With an already-established site as the foundation, the combined technical and content strategy produced measurable gains across both traditional search and AI visibility within months of launch.
Organic Search
Impressions reached 445,960 annually — a +5.7% year-over-year increase — confirming sustained and expanding SERP presence across branded, product-focused, and informational queries. Average position improved significantly to 9.25, a +28.7% improvement, indicating that rankings moved in the right direction across the board. GA4 data reinforces the picture: sessions grew to 118,460 (+325.9% YoY), total users reached 109,790 (+471.4% YoY), and new users hit 109,210 (+522.1% YoY) — confirming organic search as a primary driver of top-of-funnel discovery for the brand.
AI Visibility
On the AI visibility side, the results are even more striking. In less than 10 months since launch, Taylor Company went from a minimal AI footprint to consistent, category-level presence across the major AI platforms:
Taylor Company is now regularly surfaced when operators search AI platforms for commercial soft serve machines, frozen beverage equipment, grill comparisons, and equipment buying guidance — positioned at the moment of consideration, before the buyer ever visits a competitor’s website.
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