We trained the ServiceNow team on Google platforms to perform DCO (Dynamic Creative Optimization).
We trained the ServiceNow team on Google platforms to perform DCO (Dynamic Creative Optimization).
We set out to empower the ServiceNow team with the skills to harness the power of Dynamic Creative Optimization (DCO), a complex yet transformative technology in advertising. We trained their team in DV360, CM360, and Studio GMP platforms.
DCO enables rapid generation of multiple ad iterations from a single creative base, adapting dynamically to audience preferences, contextual factors, and past performance metrics. This capability can revolutionize their advertising strategy, making it essential for our speakers to deliver comprehensive and engaging training.
Our team of two expert programmatic specialists conducted immersive training sessions for a group of 30 participants, ensuring they grasped the intricacies of DCO.
Google Studio Workshop > Sessions I & II
CM360 Workshop > Sessions I & II
DV360 Workshop > Sessions I & II
The training not only equipped the ServiceNow team with vital DCO skills but also received overwhelmingly positive feedback. Participants expressed newfound confidence in leveraging DCO technology to enhance their advertising efforts, paving the way for innovative campaigns that drive results.
Our sherpas are heavily vetted, hand-selected professionals from all over the world who have worked for some of the world’s most recognizable brands. Talent like this isn’t normally so accessible—but Ghost Sherpa is anything but normal. Far more than “foreign labor”, we’re talking worldwide genius. And it’s yours, on-demand.
Concierge creative, development and marketing support at scale.
Once you’ve booked a call with our Founder and been connected with your personal sherpa, you can instantly summon support when you need it with a single email, phone call, or text message. Just say the word and we’ll appear.