We trained the ServiceNow team on Google platforms to perform DCO (Dynamic Creative Optimization).
We trained the ServiceNow team on Google platforms to perform DCO (Dynamic Creative Optimization).
We set out to empower the ServiceNow team with the skills to harness the power of Dynamic Creative Optimization (DCO), a complex yet transformative technology in advertising. We trained their team in DV360, CM360, and Studio GMP platforms.
DCO enables rapid generation of multiple ad iterations from a single creative base, adapting dynamically to audience preferences, contextual factors, and past performance metrics. This capability can revolutionize their advertising strategy, making it essential for our speakers to deliver comprehensive and engaging training.
Our team of two expert programmatic specialists conducted immersive training sessions for a group of 30 participants, ensuring they grasped the intricacies of DCO.
Google Studio Workshop > Sessions I & II
CM360 Workshop > Sessions I & II
DV360 Workshop > Sessions I & II
The training not only equipped the ServiceNow team with vital DCO skills but also received overwhelmingly positive feedback. Participants expressed newfound confidence in leveraging DCO technology to enhance their advertising efforts, paving the way for innovative campaigns that drive results.
Guiding your business like true Sherpas: connecting you with world-class international talent, empowering you to scale with confidence and flexibility.